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MoMA
FOMOMA
Copywriter Cecilia Gamo Castellanos
Art Director Stella Ramirez
Media Valentina Preciado Bello
THE RUINS
(or Ask)
How can we invite art lovers to get a MoMA membership?
THE HUMAN EVIDENCE
(or Insight)
Modern art lovers adore being in the know of all things creative – so they're especially prone to FOMO.
THE PARADIGM SHIFT
(or Idea)
MoMA presents the most devastating form of FOMO for an art lover – FoMoMA.
Luckily enough, they also have the remedy: the MoMA membership.
The first part of the campaign will hint the term FoMoMA to New Yorkers with OOH print.
The campaign will then introduce FoMoMA in MoMA's social media platforms.
Now that people are familiar with FoMoMA,
we are going to make them feel it.
MoMA members will start getting cryptic emails and text messages,
invites for members-only events.
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The day after such events, MoMA will post about them on their social media platforms to show non-members the amazing stuff they are missing out on.
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