Twitch & YGAM
GO MAKE YOUR OWN $#!%& SANDWICH
2023 DezMax Scholarship Winner
THE RUINS
(or Ask)
How can we change misogynistic behavior both inside and outside of the gaming community and turn male gamers into advocates for fellow female gamers?
THE HUMAN EVIDENCE
(or Insight)
Young people see their favorite gamers as role models, and they are highly impacted by their values and behaviors.
THE PARADIGM SHIFT
(or Idea)
Twitch & YGAM infiltrate the gaming community and destroy misogyny from within, having one of its biggest superstars undercover in order to call out misogynistic behavior in real time.
Our infiltrator will be NINJA, the most followed gamer/streamer on Twitch with over 18M followers.
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Ninja will host a Call Of Duty Championship on Twitch, where participants will be divided into teams and play
in eliminatory rounds.
Ninja will be secretly playing in several rounds, pretending to be a female player – with a female identifying nickname and a voice modulator.
Every time he gets misogynistic comments for being a woman, he will reveal his real identity and call out the player's behavior.
Our team will film Ninja while he participates in the championship – as well as his thoughts and feelings throughout the whole experience.
With all the recorded material we will create a documentary showing the behind the scenes process to share the message and generate an impact within and beyond the gaming community.
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